Frito-Lay Poppables “Pop Perspective”

We worked directly with Frito-Lay to generate several ideas for new campaigns for their Poppables chip brand.

“Pop Perspective” called for a world that changes into a fun, colorful place whenever people bite n’ smile a Poppable chip. We responded with a very fun ad that conveys every bit of that. (Disclaimer: Poppables chips are not laced with mind-altering substances.)

I helped plan the execution of the visual effects, and was on set as visual effects supervisor to ensure that we shot the plates that we needed. I prepped the plates after edit was locked and did final color and assembly of all the rendered elements.